EVENTS • GRAPHICS • UX DESIGN
ABOUT
StudioVIS Designs is a multidisciplinary design studio specializing in spatial and environmental design, event and exhibit floor plan planning, graphic design, and UX design. The studio delivers freelance design solutions that blend strategy, functionality, and visual clarity across physical and digital environments. StudioVIS is guided by a simple philosophy: to design experiences that are healthy, stylish, organized, and meaningful. From accurate exhibit and event floor plans that optimize space and traffic flow, to intuitive digital products, brand systems, and thoughtfully designed spaces, every project is approached with the same intention, to make complex ideas clearer and experiences more connected through purposeful design.
Founder & Designer
Blerina McEldowney
She is a multidisciplinary designer with over 20 years of experience creating meaningful visual and spatial experiences across event and exhibit floor plan design, spatial and environmental design, graphic design, and UX design. Her career began in the trade show and exhibit industry, where she specialized in space planning for large-scale conventions, exhibit design, and graphic design. Over time, her work expanded into UX and visual design for digital products, allowing her to apply the same principles of structure, hierarchy, and user-centered thinking across both physical and digital environments.
Inspired by nature, wellness, and mindful living, she approaches each project, whether leading the design of an event floor plan, a brand identity, or a digital interface, with the intention of creating experiences that feel connected, intuitive, and effortless, supporting clarity, flow, and ease for the people who use them.
Skills
Event Design
Event & Exhibit Floor Plan Design
Large-Scale Convention Space Planning
Booth Layout, Traffic Flow & Wayfinding
2D Drafting & Technical Floor Plans
AutoCAD & Event Planning Software (ExpoCAD)
Cross-Functional Collaboration (Sales, Operations, PMs)
Client Communication, Revisions & Deadline-Driven Execution
Graphic Design
Branding & Visual Identity
Logo Design
Print & Digital Layouts (brochures, posters, marketing collateral)
Typography & Color Theory
Photo Editing & Image Manipulation
Illustration & Icon Design
Presentation Design
Packaging & Label Design
UX Design
User Research & Usability Testing
Personas, Journey Maps, and User Flows
Problem Definition & Goal Setting
Wireframing & Prototyping
Visual Design
Accessibility & Inclusive Design
Design Systems & Component Libraries
Strengths
Design Thinking & Problem Solving
Iterative Design Process
Collaboration & Communication
Cross-disciplinary Creativity
Attention to Detail & Accuracy
Adaptability in Fast-Paced, Deadline-Driven Environments
Tools
AutoCAD, Figma, Adobe Creative Suite & Canva
PORTFOLIO
Experience
2020 - 2026
STUDIO VIS Designs
2019 - 2020
ELEVATION 3D
Sr. Exhibit Designer
Designed custom and standard trade show exhibits that delivered impactful, brand-focused experiences. Presented concepts to clients, collaborated with cross-functional teams, and ensured creative, accurate designs were completed on time and aligned with project goals.
Designer
Provide freelance design services for multiple clients across branding, social media, digital, and print. Work includes brand identity development, social media graphics, marketing assets, and visual content, as well as UX and interface design for digital products. Support event and exhibit projects as needed, including layout planning, visual graphics, and design assets that align with brand and space requirements. Collaborate closely with clients to translate their goals into clear, cohesive, and on-brand visuals, balancing creative direction with practical execution from concept through final delivery.
2015 -2019
FREEMAN CO.
2005 - 2015
Sr. Exhibit Designer
Partnered with clients and internal teams to create exhibit solutions aligned with each brand’s goals. Developed design briefs, concept renderings, and detailed drawings while managing budgets, timelines, and production to ensure seamless delivery from concept to installation.
FREEMAN CO.
Floor Plan Designer
Designed and drafted detailed CAD floor plans for trade shows and exhibits, optimizing booth layouts and visitor flow. Supported onsite space selection and prepared plans for Fire Marshal approval while mentoring junior drafters to improve team accuracy and efficiency.
CONTACT US
Good design starts with connection. Tell us a bit about your project, goals, or vision, We’ll reach out soon so we can create something purposeful, functional, and beautiful together.